Celebrating Farm Life Through Agritourism

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Agritourism is becoming a popular way to supplement agricultural income and stimulate rural economies in the United States and in North Carolina. Types of agritourism could be on-farm visits and “farm stays”, educational field trips to farms, road side produce stands, pick your own crops and more. These experiences help bring additional income to the farm and also help our population become better acquainted with how food is produced.

Some farms try agritourism and it becomes a major source of income. I recently visited the Aceto Family on a study tour of southern Italy, who have been growing lemons on mountain terraces in Amalfi for many generations. They shared with us that a majority of the income from the farm now comes from agritourism, through a tour they call the Amalfi Lemon Experience and a shop that they market their homemade limoncello. Because of agritourism they have been able to stay in business and secure the future of their family farm.

In Richmond County, we have the World’s Largest Strawberry called the Berry Patch. This is a great example of locating in a good area, providing a quality product and investing in good marketing. We have had great farm stands in the past as well, including Triple L Farms and David’s Produce. I think there is plenty of potential for additional agritourism with so many travelers traveling through our county.

North Carolina State University Extension conducted a study among women agritourism operators in 2016 and published the interesting findings in the publication, North Carolina Women’s Success in Agritourism:  Turning Challenges into Opportunities https://content.ces.ncsu.edu/north-carolina-womens-success-in-agritourism.   While focusing on the unique role of women in this type of business it provides an understanding of the benefits of starting an agritourism aspect of the farm. Some of the successes in the article included: ensuring financial sustainability, having appreciative customers, creating a broad impact in society, gaining recognition and respect, pursing happiness, perpetuating the family farm and more.

Farmers markets and festivals are other ways of celebrating farm products and giving the public opportunity to support local farmers. While not bringing people to the farm, participants can still sample fresh produce and visit with the growers. The Richmond County Farmers Market Association operates three markets in Richmond County during the months of April to October. Last season they had two markets in Rockingham, Saturday and Wednesday mornings, and a Thursday evening market in Hamlet. The group will meet at 4PM on February 19th at 123 Caroline Street to make plans for the 2018 season. Anyone interested in growing or crafting for the markets should plan to attend.

The Ellerbe Downtown Merchants Association is planning to highlight a beloved Richmond County crop through the Ellerbe Strawberry festival for the first time this year. The festival will include street vendors, entertainment and lots of great strawberry activities. The date selected is May 12th and it will be held in downtown Ellerbe. Volunteers and sponsors are needed to make this first time festival a success! The group will meet at 6PM at Ellerbe Springs on Wednesday, January 31st for their regular meeting and all are welcome to attend.

Written By

Photo of Susan KellySusan KellyCounty Extension Director, Richmond & Interim County Extension Director, Union (910) 997-8255 (Office) susan_kelly@ncsu.eduRichmond County, North Carolina
Updated on Jan 29, 2018
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